Beyond Metrics: Building a Business That Actually Endures with Borja Cuan

 

Most entrepreneurs chase metrics. It’s not the flashy wins that build a lasting business. The smartest ones focus on what truly makes a business last. Leadership, relationships, and resilience.

In this episode, we’re going beyond the surface of growth metrics to talk about what really keeps a business strong over the long haul.

Because it’s one thing to scale. It’s another to sustain.

My co-host for today’s episode is Borja Cuan, Co-Founder of 415 Digital, a performance marketing agency helping brands scale with smart digital advertising and data-driven strategies.

But today, we’re not talking about media buying or funnels. We’re diving into the side of business growth that rarely gets the spotlight.

In this episode, we talk about:

  • How enduring pain, failure, and setbacks is part of the job and why it doesn’t mean you’re failing

  • The hidden challenges of building a team and how to actually keep great talent long term

  • Why team culture and employee relationships are just as important as client results

  • The two things that drive customer retention more than anything else (and how to nurture both)

What I truly admire about Borja is his honesty. He doesn’t sugarcoat the hard stuff, and he doesn’t need to. With 25+ years in digital marketing and eight years running a successful agency, he shares grounded, practical leadership lessons every business owner can learn from. 

After listening to this episode, I’d love to hear from you. Contact us here to ask a question, leave feedback about this episode, or request a topic for a future episode.

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Inside The Unleash Your Ambition Collective:

  • You'll receive what's needed to fast track your online business in a short amount of time.

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Podcast, Mindset, Business Growth TipsStacie Walker